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The Dallas Morning News - Business Section (Aviation)
Ingenuity helps 'fractional' firms peddle luxury in lean times
 
Tuesday, July 3, 2012
by Audrey White

 

 

     
 
 
Ingenuity helps 'fractional' firms peddle luxury in lean times
 
Jim Nixon, preseident of Varel International, signed a contract with PlaneSmart! 4 1/2 years ago and remains happy with the partnership.   He uses PlaneSmart! for both business and personal travel.
 

By Audrey White,  THE DALLAS MORNING NEWS  July 3, 2012
 
The market for shared jet ownership has had a hard time recovering from a steep contraction in 2008, but companies have found ways to survive by reaching niche customers and expanding the types of services they offer.
 
Most of the largest "fractional" aviation companies, including Dallas-based Flexjet, have continued to lose customers after an economic downturn put their services decidedly in the luxury category.  Some smaller companies have flourished, attracting owners from larger and often more expensive companies and bringing new customers in to the market...
 
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